PRICING

Pricing that scales with how you cook.

Start free. Upgrade only when Toui is already part of your week. Every plan unlocks every feature — you're just choosing how many dinners a month you want.

Start cooking — free → Free to start · Cancel anytime · Works on your phone
Free Trial
Taste what Toui can do
$0
  • Cook 2–3 full meals
  • Every feature unlocked
  • AI recipes + photos
  • Cancel anytime
Start free →
Simmer
For the occasional cook
$10 /month
  • ~10 meals a month
  • Cook Mode AI chat
  • Pantry + meal planning
  • Add a household member
Choose Simmer →
Most Popular
Sizzle
Covers most weeknights
$20 /month
  • ~26 meals a month
  • Everything in Simmer
  • 25% better value per meal
  • Add a household member
Choose Sizzle →
Blaze
Dinner every single night
$40 /month
  • ~66 meals a month
  • Everything in Sizzle
  • 40% better value per meal
  • Feeds a family daily
Choose Blaze →

Cook for a living? Chef Mode ($60/mo) lets you publish & sell your own recipes.

IN EVERY PLAN

No locked features. Ever.

Plans only differ by how many meals you cook a month. The whole Toui kitchen is in all of them — free trial included.

Pantry-first AI recipes built from what you already own
Step-by-step Cook Mode with per-step timers
Per-serving macros — calories, protein, carbs, fat
Weekly meal planning & a smart shopping list
Every meal type — breakfast, lunch, dinner, dessert
Dietary & allergy memory the app never forgets
"Why it works" + Chef's tips on every recipe
Multi-chef mode to split a recipe across cooks
Works on any phone — add to home screen, no download
Cast-iron ribeye dinner at home
★ Date night in
$47 → $8 a plate
The math that matters

Steakhouse dinner, grocery-store price.

One takeout order for a family of four runs $40–60. The same restaurant-quality meal from Toui costs about what the ingredients do — usually a few dollars a plate.

  • Most plans pay for themselves in one skipped takeout
  • Cook the meals you'd normally order out for
  • Cancel anytime — your saved recipes stay
Wood-fired margherita pizza
✦ Everything unlocked
26 meals / mo
Every plan, the full kitchen

No features locked behind a higher tier.

Free trial or Blaze, you get the entire app — AI recipes, Cook Mode, macros, meal planning, the works. Plans only change how many new meals you cook each month.

  • The same full feature set on every plan
  • Add a household member to any paid plan
  • Upgrade or downgrade whenever you want
GOOD TO KNOW

The fine print, in plain English.

Yes — cancel in two taps, no phone call, no guilt trip. You keep access until the end of the period you've already paid for.
Each fresh recipe Toui generates for you. Re-opening, cooking, and following a recipe you've already made is always free — so your saved favorites never count against you.
Your allowance refills at the start of each month. Cooking more than expected? Bump up to the next plan anytime — the change is instant, and everything you've already saved stays put.
Yes — paid plans let you add a household member, so partners and family cook from the same pantry, plan, and preferences.
Start free. Most home cooks who cook a few nights a week land on Sizzle (~26 meals). If dinner's on you every night, Blaze is the better value per plate. You can switch up or down whenever.

Your first dinner is free.

No download, no risk. Cook something tonight and decide for yourself.

Start cooking with Toui — free →
100 recipes free · Cancel anytime · Works on your phone